AIM AT THE BEST
“Good people were the reason we grew,” Ogilvy says. “People are the secret of any successful organization.” He repeats his favorite advice: “Hire people who are better than you are, then leave them to get on with it.” He tells of a gift he often presented to his executives, a set of nested wooden dolls. Inside the tiniest doll was a message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs, but if each of us hires people who are bigger than we are, we shall become a company of giants. “Look for people who will aim for the remarkable, who will not settle for the routine,” he states. “It’s mediocrity, lack of ambition that I find most distressing. Whatever you do, you should want to be the best at it. Every time you approach a task, you should be aiming to do the best job that’s ever been done…
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