COMMERCIAL COMMUNICATION
In the first twenty years of an American kid’s life, he or she will see something approaching one million television commercials at the rate of about a thousand a week. This makes the TV commercial the most voluminous information source in the education of your child. These commercials are about products only in the sense that the story of Jonah is about the anatomy of whales. A commercial teaches a child three interesting things. The first is that all problems are resolvable. The second is that all problems are resolvable fast. And the third is that all problems are resolvable fast thrugh the agency of some technology. It may be a drug. It may be a detergent. It may be an airplane or some piece of machine, like an automobile or computer. The essential message is that the problems that beset people — whether it is lack of self- confidence or boredom or even money problems — are entirely solvable if only…
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