THE SWISS MISS
In the 1940’s the Swiss watch was the most prestigious and best built watch in the world. Eighty percent of the watches sold in the world were made in Switzerland. In the late 50’s the digital watch was presented to the leaders of the Swiss watch company. They rejected it because they knew that they had the best watch and the best watchmakers. The man who offered them the watch sold the idea to Seiko. In 1940 the Swiss watch people employed eighty thousand people. Today they employ eighteen thousand. In 1940 eighty percent of the watches sold in the world came from Switzerland. Today eighty percent of the watches are digital.” This story represents…
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