Tick Tock Tick

There’s a new wristwatch designed to help you estimate your life expectancy. Maybe you’ve heard of it. It’s called the “Tikker.” According to the brochure, through a simple calculation, you can estimate when your death may occur. Once this number is entered into the Tikker Watch, a countdown of your estimated life expectancy begins. Hmmmm. Sounds a bit morbid. But maybe there’s a method to this crass marketing madness. The manufacturer claims that the true purpose of the watch is to remind you that time is your most valuable asset and to waste it is a waste of your life. The brochure closes with this timely call to action: “Get The Tikker Death Watch today and start LIVING your life.”