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CHANGE AND RESPONSES
Here are a few responses to change identified by Ken Blanchard, Ph.D. as the “Seven Dynamics of Change:” People will feel awkward, ill-at-ease and self-conscious. People initially focus on what they have to give up. You need to deal with personal sense of loss of your people. People will feel alone even if everyone else is going through the same change. People can handle only so much change. Beyond a few changes, or only one or two, if significant, people become immobilized. People are at different levels of readiness for change. People will be concerned about enough resources. If you take the pressure off, people revert back to their old behavior. For change to last, it must be self-perpetuating. Taken from Personal Selling Power, by Ken Blanchard, as printed in Media Management Newsletter, March, 1993