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FRESH FISH FOR SALE HERE
The new owner of a fish market ordered a sign which read “FRESH FISH FOR SALE HERE.” “Why did you include the word ‘FRESH’ in your sign?” asked the very first customer. “You wouldn’t sell them otherwise would you?” The owner then changed the sign to “FISH FOR SALE HERE.” “Why do you say ‘HERE'” said the next customer. “Where else would you be selling them?” The sign was again changed to read “FISH FOR SALE.” “‘FOR SALE’ is not necessary in your sign,” explained the next customer. “The whole purpose of your market is to have fish for sale.” The sign now read “FISH.” Another customer entered the store and saw the sign. “What’s the use of having that sign up there when everyone can smell them from a block away.” And that is how the owner of the fish market went out of business. (Earl T. Wheatley’s note: Many churches are like this; slowly deleting the “obvious”…