SERVICE THE ACCOUNT
Christopher Columbus made one great mistake. He landed the most profitable sales call in history. But he forgot to service the account. Competition will court your customers. In Columbus’ case, the competition was Amerigo Vespucci. He started selling and servicing the account. The result: We didn’t become the United States of Columbus; we became the United States of America. All because Columbus didn’t service the sale. That’s an important factor in the breakup of a marriage. You did a sales job in courtship that was unbelievable. Together you went down the aisle and then the couple quits courting. Then we hear about the “other man” and the “other woman?”You forgot to service the account. One asked, “When should you tell your wife you love her?” The wiseman answered, “Before someone else does?”Service the account.
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