QUANTITY COSTS
When Dwight W. Morrow was appointed Ambassador to Mexico many years ago, he decided to furnish his home in Cuernavaca with Mexican products, all of the furniture to be handmade by Indian carpenters. When he found a chair that was not only comfortable but reasonably priced, he asked the man to make a dozen for him. “The senor knows, of course, that if I make more than one, I must charge more, much more, for each,” said the man, obviously displeased. “More?” questioned Morrow. “In my country, it costs less if one buys in quantity. Why do you charge more?” “Because, senor,” was the reply, “it is so dull to make twelve chairs just alike.” From Bits and Pieces, April, 1990
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