THE POWER OF A GREAT CHALLENGE
One of the most effective advertisements ever written appeared in a London newspaper earlier in this century. It read, “Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful.” The ad was written by Sir Ernest Shackleton, explorer of the South Pole. Regarding response, Shackleton said, “It seemed as though all the men in Great Britain were determined to accompany us.”
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