JUST DO IT!
It’s a curious thing, but the best work we do is usually the easiest. Ask any salesman if this is not so. The chances are ten to one that he got his biggest order with less effort than he gives to some of his smallest transactions. Writers report the same observation. The poem, the story, the sketch, the editorial that is dashed off to fill a column or to meet the eleventh hour call is usually the one that attracts the widest attention. Irving Berlin, the song writer, was asked: “What’s the easiest kind of song to write?” “A good song,” he said. “A bad song is the hardest to write because the song writer, in his efforts to turn a failure into success, never is finished with trying to write and re-write it.” From William Feather in Sunshine Magazine, August, 1973
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