HELPING TO MAKE MICKEY ACCEPTABLE
Earlier this month, the in-house magazine for France’s left- wing intellectuals came out with a cover that showed a jubilant Mickey Mouse flying over the Eiffel Tower. “American Cultural Invasion,” shouted the headline. “Is This Mouse Dangerous?” Appearing, as it did just a few weeks after France was selected as the site for Europe’s first Disneyland theme park, a cover story devoted to the cultural threat from across the Atlantic was scarcely surprising. In an apparent attempt to soothe French sensibilities, a company spokesman was quoted as explaining that Disney was of French descent. The family’s original name, the French are being told, was D’Isigny. From and article in the Washington Post, as reported in Fortune magazine, Feb 17, 1986, pages 117, 120.
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