KIDS OK
In mid- July, Bill Machmer paid $2500 for himself and three friends to rent a billboard for a month on one of Houston’s busiest expressways. The sign, 14 feet high and 48 feet long read: “4 MIDDLE CLASS WHITE MALES, 32-39, SEEK WIVES.” The not so personal ad went on to direct interested parties to write a post office box address. Off to the side was an additional bit of information: “KIDS, OK.” About 192,000 people pass the sign daily. Almost 800 women responded. Mr. Machmer, a 39-year-old divorced father, said the response sure beat striking out at singles bars and church socials. Machmer says he figured the billboard would “Save time and money by cutting the chase.” He isn’t worried about his mailbox overflowing. ” I’m bringing in more guys to supply the demand,” He says. From the Wall Street Journal
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