MORE POWERFUL COMMUNICATION
A citizen received a ‘Second notice’ from the IRS stating that his tax payment was overdue, and that unless it was immediately forthcoming, the Bureau would be forced to take legal action. The very next day the citizen appeared at the IRS office with the overdue payment in hand, saying: “I would have paid sooner, but I never received your ‘First notice.'” The clerk replied, “We ran out of ‘First notices’. Besides, we discovered that the ‘Second notices’ are much more effective. Funny, Funny World
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