JARGON COMMUNICATION
We always try to keep our Field Sales personnel updated as to what is going on in the Food Service industry. This includes not only reporting what has happened but trying to predict what may happen in the future. That is one of the functions of our crack Marketing team. Therefore, we would like to pass on an important assessment which Marketing provided. Please read the following carefully. From: Marketing To: Sales Subject: Marketing Forecast Sales and income figures show an easing up of the rate at which business is easing off. This can be taken as ample proof of the government’s contention that there’s a slowing-up of the slow-down. Now, to clarify that, it should be noted that a slowing-up of the slow-down is not as good as an upturn in the down-turn. On the other hand, it’s a good deal better than either a speed-up of the slow-down or a deepening of the downturn. Also, it suggests that the climate…
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