WHAT’S GOOD FOR BOEING
For the last thirty-eight years I have worked at a company for whom integrity has been crucial to its business success. Boeing operates in an industry with relatively few customers, major product investments and strong personal relationships between buyer and seller. The simple fact is that when a customer believes he or she is not being treated fairly on a multi-million dollar transaction, they don’t come back to reorder. Since every sale is critical, the loss of a few order opportunities can make the difference in an airplane program success. I can recall one instance twenty years ago in which an airplane salesman reneged on a verbal commitment of little significance, but that customer never came back. I’m sure it has cost the company millions in revenue. However, the issue is far more important than dollars. The aerospace industry also depends heavily on the integrity of its employees and suppliers to ensure the safety and reliability of its products. Millions…
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