Character | Christ | Church | Communication | Consistency | Evangelism | Faith | Gospel | Impact | Salvation

Recently, there was an insurance advertisement that aired on the CNN news network that had an error in it. Thousands and thousands of dollars had been spent to give a warm and friendly greeting and provide valuable information to potential consumers of their insurance products. But in a printed line of script on the screen, there was a message that said, “This is a solicitation. You may will be contacted by an insurance agent.” Which is it: “may” or “will?” Two contradictory verbs next to each other muddied their message. Perhaps there is a lesson here to be learned by the church. We may be spending thousands and thousands of dollars–or hours–trying to send a message to a lost world that needs to hear our message, a message of hope and salvation–the ultimate insurance solicitation. But perhaps, at times, our verbs are contradictory as well. We say two different things, or we say one thing and do another. Or we know what…

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