MARKETING THE CHURCH
The most effective means of getting people to experience what a church has to offer is having someone they know who belongs to the church simply invite them to try it. Call it whatever you wish–word of mouth, personal invitation, friendship evangelism–this is indisputably the most effective means of increasing the church rolls. Why? Because it builds upon an established relationship, which means that the recommendation or invitation springs from a credible source. More often than not, if the person being invited has any interest in the church, the mere fact that the church has the endorsement of a trusted friend or associate is sufficient to cause “product trial.” It sounds easy, but the tough part is to instill in the members your vision of church growth and help them see that they are the actual marketers of the church. The lay members possess the ability to make the church grow. They must understand it is up to each of…
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