Communication should be as crisp and to the point as the sign I saw when I was in Chicago recently. It read: WARNING! GUARD DOG ON DUTY — SURVIVORS WILL BE PROSECUTED! Now that communicates. I didn’t want any part of that fence, that dog, that yard, or anything to do with that house. To be effective communicators, we should always be just that clear, though not necessarily that threatening. Zig Ziglar, Top Performance, (Revell, 1986)
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