COLUMBUS SALESMANSHIP BEFORE HE COULD SAIL, HE HAD TO SELL!
Most of us think of Columbus as a great discoverer, but he was also a master salesperson. Before he could begin his voyage of discovery that changed the world, he had to sell what to his contemporaries was an utterly ridiculous idea. Consider the circumstances and conditions that were stacked against Columbus. 1. There was absolutely no market for a trans-Atlantic voyage and hundreds of years of tradition and superstition practically guaranteed that there never would be. 2. Although Columbus had made sea voyages as a passenger, he had never been a captain of a ship. 3. Columbus was a foreigner, an Italian living first in Portugal and then in Spain. 4. Columbus did not have sufficient money to fund such an adventure. In fact the only one who could legally fund a voyage of discovery was the head of state — the king or queen, and so his prospect list was very short.…
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