NOT A BIT OF INFLUENCE
My friend Ronnie Patton told me the one about the market research interviewer who was stopping people in the grocery store after they picked up their bread. One fellow picked up a loaf of Wonder Bread and the man asked him, “Sir, would you be willing to answer a couple of questions about your choice of bread?” The man responded, “Yes, I’d be happy to.” “Fine,” the man said, “the question I’d like to ask you is this — ‘Do you feel that your choice of Wonder Bread has been at all influenced by their advertising program?'” The fellow looked shocked and said, “Of course not. I’m not influenced by that sort of thing — at all!” “Well then,” he said. “Could you tell me just why you did choose Wonder Bread?” And he replied, “Of course I can! Because it builds strong bodies eight ways!”
To view this resource, log in or sign up for a subscription plan