MOTIVATION FOR SELLING
After his tour of duty overseas Corporal Jones was sent to a stateside induction center where he advised new recruits about their government benefits, especially GI insurance. Soon he had an almost 100% sales record. His officers were amazed. Rather than ask him how he did it, an officer stood in the back of the room one day and listened to Jones’ sales pitch. Jones explained the basics of GI insurance to the new recruits and then said, “If you have GI insurance, and go into battle and are killed the government has to pay $35,000 to your beneficiaries. If you don’t have GI insurance, and go into battle and are killed, the government has to pay only a maximum of $3000.” He concluded, “Now which bunch do you think they are going to be sent into battle first?” Reader’s Digest
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