PERSPECTIVE/COMMUNICATION
Several years ago I was at a dinner where one of the most gifted Christian communicators of our time was speaking. He was talking about ways to set the ideas you want to communicate into the context of the audience’s lives. When he came into a new community to speak, he always bought a local newspaper and read it through. If there had been a devastating tragedy in that town, the audience would be in a very different mood than if there were an all-city celebration coming up for the high- school state championship basketball team. The speaker said that one Sunday he was to speak in Bloomington, Illinois. He arrived Saturday evening and bought a paper. It seems that there are two small towns or suburbs next to Bloomington — one called “Normal” and the other “Oblong.” As the speaker was turning through the paper, he came to the society section, and his eyes were drawn to a headline: “Normal boy marries…
To view this resource, log in or sign up for a subscription plan
