SHORT & SIMPLE SERMONS
Haddon Robinson warns against overestimating the vocabulary of a congregation and underestimating its intelligence. In doing so he tells about an advertisement for a new soap in which “The alkaline element and fats in this product are so blended in such a way as to secure the highest quality of saponification, along with a specific gravity that keeps it on top of the water, relieving the bather of the trouble and annoyance of fishing around for it at the bottom of the tub during his ablution.” An experienced marketer for the company reduced the essence of this lengthy ad to two words: “It floats!” Years ago, my siblings and I were forbidden to tell each other to shut up. We replaced those simple two words with “discontinue your verbal activity.” When it comes to communicating truth, we need to learn this simple lesson: few words and simple words–then shut up! Adapted by Michael Hodgin, from Biblical Preaching, The Development and…
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