Y2K NAMES
You’ve no doubt heard about the Y2K problem, the world’s biggest programming boo- boo. But hundreds of companies are dealing with a more prosaic Y2K problem: somewhere in their name is the soon-to- be-musty phrase “twentieth century.” The Mutual fund titan Twentieth Century, for example has rechristened itself American Century. But even little changes don’t come cheap. It cost 21st Century Collision in Windsor, New York, $2,500 to change its name from 20th Century Towing and Auto Body. Think what the tab will be at a company the size of Twentieth Century Fox. From Fortune Magazine
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