DISCOUNTED JESUS
I recently read of a commercial venture of one of the largest department stores in our nation. It proved to be disastrously unsuccessful. It was a doll in the form of the baby Jesus. It was advertised as being unbreakable, washable, and cuddly It was packaged in straw with a satin ribbon and plastic surroundings, and appropriate biblical texts added here and there to make the scene complete. It did not sell. The manager of one of the stores in the department chain panicked. He carried out a last-ditch promotion to get rid of those dolls. He brandished a huge sign outside his store that read: JESUS CHRIST MARKED DOWN 50% GET HIM WHILE YOU CAN From Growing Deep in the Christian Life, by Chuck Swindoll
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