GIVING-WHAT YOU DON’T KNOW
A favorite story is of a man of substance approached to contribute to a major financial campaign. The urgent need and compelling case were stated, and the call was made for his support. The man responded: “I understand why you think I can give $50,000. I am a man with my own business and, it is true, I have all the signs of affluence. But there are some things you don’t know. Did you know that my mother is in an expensive nursing home?” Well, no, we didn’t know. “Did you know also that my brother died, and left a family of five and had almost no insurance?” No, we didn’t. “Did you know my son is deeply religious, has gone into social work, and makes less than the national poverty level to meet the needs of his family?” No, we hadn’t realized. “Well, then, if I don’t give any of them a penny, why do you think I’ll give…
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