A press conference was held in advance of a large convention of barber and beauty shop suppliers. A disgustingly unkempt man was introduced as the most messed-up specimen of human nature that could be found. The man was dirty from head to foot. His clothes were in tatters. He smelled of alcohol and of the alley in which he was found. The convention’s publicity agent announced plans to transform the man from the worst-looking derelict to the finest looking gentleman in the city. Then a team of barbers and beauticians went to work on the man. They bathed, shaved and shampooed him. They cut and styled his hair. They massaged and manicured him, cologned and perfumed him, dressed him in fine clothes from head to toe. During each step of this transformation, which took several days, photographs were taken and printed in the newspapers. Everyone who followed the scenario was amazed at the truly remarkable change that had taken place in the man’s appearance. One…
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