Several years ago a man named Marshall McLuhan emerged as the wise man of the Communication Era. His name was on the lips of all the intelligentsia. Debating McLuhan’s writings was the “in” thing at cocktail parties and other social gatherings. Some said that 95% of what he was saying was just babble. Others said that they were not in a position to put him down because they didn’t understand 95% of what he was saying. Varied as the opinions and interpretations have been, most people who read him seriously seem to agree that the 5% that is left is good grain, that McLuhan was saying something that all of us need to hear.
His central thesis was that we have left one era of human development and have entered a whole new era, and that this has been caused by dramatic advances in technology, particularly television and electric circuitry. McLuhan said that this is bringing in a whole new human being, unlike the…
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