A preacher stood before the congregation and received the offerings at the conclusion of the collection. After staring forlornly into the basket, the preacher said to the gathering, “Our latest advertising campaign has been a great success. We have advertised that the poor would be welcome in this Church.” Then, glancing once more into the nearly empty basket he added, “and obviously they are here today in large numbers!”
Advertising: every company or group that deals with the public wants to be recognized and remembered. Each may come up with a memorable slogan, or perhaps a celebrity endorsement. Sometimes a visual symbol captures the consumer’s attention, a design or a trademark that will be unconsciously absorbed by the public.
For instance, what restaurant is brought to mind by golden arches? Whose tires do you think of when you see a certain blimp floating across the skyline? What entertainment empire is represented by a loveable mouse? What product is carried home in the rain…
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